Customer reviews are everywhere. If your product interacts directly with clients, you might also hear complaints from them via direct emails, App Store reviews, and even through your close friends if they use your products. Even though a lot of feedback surrounds us, it might be challenging to determine what the users want and how to make your developer team's efforts count.
Here are some tips for collecting customer feedback:
Use in-app surveys and feedback forms: In-app surveys and feedback forms allow customers to provide their feedback directly within the app. These can be triggered at specific points in the app's user journey, such as after a purchase or completion of a task.
Utilize social media and online review platforms: Social media and online review platforms, such as Facebook and Google Play Store, provide a public forum for customers to leave their feedback. Monitor these platforms and respond to any comments or reviews, both positive and negative, to show that you value and appreciate their feedback.
Offer incentives for providing feedback: Customers may be more likely to provide feedback if there is an incentive offered, such as a discount or reward. Consider implementing a rewards program for customers who leave feedback or provide detailed feedback.
Conduct focus groups or user testing: Focus groups and user testing allow for in-depth feedback from a small group of users. These can be useful for gathering feedback on specific features or aspects of the app.
Use customer service channels: Customer service channels, such as email or live chat, provide an opportunity for customers to provide feedback. Encourage customers to leave feedback through these channels and make sure to respond and address any issues or concerns raised.
Monitor app store ratings and reviews: App store ratings and reviews provide valuable feedback from customers who have downloaded and used the app. Monitor these ratings and reviews and use this information to improve the app and address any issues raised.
Implement a feedback loop: A feedback loop allows for continuous improvement by tracking and responding to customer feedback. Implement a system for tracking and responding to customer feedback, and make sure to regularly review and address any issues or concerns raised.
Users submitting the reviews are either highly pleased or unhappy; we need to give utmost importance to thoughts and check them frequently.